Most businesses now understand the importance of having professional web design and website marketing services. Yet, there are still many organizations who think their untouched webpage from more than five years ago will suffice. If you want to grow your business in the digital age, you need to make sure your web design — which includes the design of graphics, interface, coding, and software, in addition to user experience and SEO efforts — perfectly encapsulates your business and leads to a positive experience for visitors. But if you’ve held on to the three following features, you need to hire a new website designer, stat.
- Irrelevant or Annoying Content
There’s nothing worse than encountering a website that’s filled with autoplay ads or unrelated content. Your content creation needs to be on-brand and relevant to the interests of your audience. If the content is hard to understand, doesn’t make sense for your demographic, or could be construed as offensive or off-putting, your efforts are not going to be successful. This goes for ad placements, too. While some organizations need to put ad placements on their site, they must make sure those ads are visually pleasing, cater to their customers, and are a good fit with what they offer. - Too Much STUFF
Keep in mind that with website design, less is often more. Don’t try to squeeze in a million fonts, colors, and images. White space is your friend! In addition, long blocks of text are a definite no-no. Concise and clean is the name of the game. Ultimately, if your website looks cluttered and overwhelming, the time and money you put into marketing your site won’t even matter. In order for website marketing services to be effective, your website needs to look professional, welcoming, and attractive. Of course, doing too little isn’t good either. An experienced website designer will understand the sweet spot and will design a website that looks streamlined without being too bare. - Antiquated Plugins and Software
Remember that what may have once been cutting-edge may no longer be in favor in even a year’s time. Technology is always evolving, so you’ll need to stay on top of the trends. For instance, Adobe Flash websites were all the rage a few years back, but they’ve really fallen out of favor since. For one thing, website optimization is very difficult for Flash sites, as Google has trouble reading it; if your site runs with Flash, you’ll have trouble getting the rankings you want. Any kind of outdated plugin or software will impact user experience, so it’s key you work with designers and marketers who understand what’s fresh and what’s past its prime.
If you want your business to be successful, your website needs to look and function the way it should. You’ll also need expert website marketing services to ensure your brand gets the attention it deserves. To find out more about our services, contact Catalyst Visuals today.
