Marketing yourself as a small business can be tough. With so much on your plate, managing your small business marketing can be just one more hat you have to wear, and it becomes even more frustrating if you don’t know what you’re doing. If you’ve been struggling to really lock down your small business branding and marketing, here are a few quick tips to help you succeed.

1. Pick an image: As a small business, one of the key advantages you have to work with is your size contributing to your reputation and image. People love to shop small and support small businesses; use this to your advantage when picking your branding image. Generally speaking, however, it’s important to keep your branding consistent across all your chosen forms of advertising and marketing. This will help to establish brand loyalty over time.
2. Keep your website current: An unresponsive or slow website can be a huge obstacle to successfully selling your image and keeping customers around to check out your site. 40% of people will abandon a web page if it takes more than three seconds to load, so make sure any web hosting services you use and any programs you run on your website are consistently up-to-date.
3. Don’t forget internet marketing: You might have your website up and running, but is it optimized to be useful in search engine marketing? Proper SEO is essential for getting your small business on the map, so check up on those keywords and how they’re being used in your content. Without SEO, your small business marketing can only take you so far; make the most of your content to help you rise in Google search rankings.
4. Ask for help: You’ve got a lot to manage as a small business owner, and sometimes, keeping track of your small business marketing can be a bit too much on top of everything else. Marketing consultants can help you take care of your small business marketing while you manage the other important aspects of your business to keep things running smoothly.

Looking for some help with your small business marketing to get you and your company on the map? Contact Catalyst Visuals for more information.