Local search engine optimization (SEO) is one of the most important ways for small- and medium-sized businesses (SMBs) to market their services to local customers. A local SEO campaign is typically run separately from a general SEO campaign, and because of the details involved, it’s important to find a digital marketing company that knows exactly what to do. Catalyst Visuals is one of the top providers of Delaware SEO local services to SMBs in the area, but our SEO experts can work their marketing magic for small businesses in any location across the country.
So what exactly is a local SEO campaign all about, anyway? What can Catalyst Visuals do for our clients when it comes to SEO local services?
Local search results appear at the top of a search engine results page (SERP) and they are a unique way to reach nearby customers via Google. Local SEO can be incredibly useful for businesses that wish to bring in more customers to their brick-and-mortar store.
These results are ordered just like the organic page results, but instead of having a short description about the webpage, each result includes the business’s name and basic information. Each result is also placed on a map, located on the right side of the SERP.
Local results are ordered based on a variety of factors, just like organic results on SERPs are calculated. Google likes to keep its algorithms as secret as possible, so it takes a team of SEO experts to determine which factors are likely the most influential.
A lot of work is required up-front when it comes to local search, but it’s important to see the process as an investment rather than a cost. Working with the SEO specialists at Catalyst Visuals is one of the best ways to ensure that your business’s local SEO approach is consistent and thorough. When your business uses our Delaware SEO local services, we’ll treat your local search campaign like our very own.