Think a social media business account isn’t useful? Think again. Here’s 6 reasons from our experts why your business should have a presence:

1. Another Search Engine

Forbes reports that approximately 24% of users consult social media while searching for businesses and products. This is increasingly popular and more common for younger users. Additionally, social platforms contain a more personal and realistic look into a business than a static website or Google Business Listing. Let’s explore how below.

2. Reviews & Transparency

Buyer behavior has gotten savvier over the generations as usage of social media has become second nature. Users are now relying on reviews and third party critique of a business rather than that business’s eloquent ‘about’ section of their website. Users are taking to social platforms’ reviews and post comments sections to gain a more realistic look into a business.

3. Urgent Information

Younger generations are less likely to call a business to seek updated information like specials and discounts, closings and adjusted hours—their chatting with their friends or chasing around their kiddos. Additionally, business are less likely to update their websites or automated phone messaging system to account for these immediate changes—they either don’t know how, don’t have the credentials or busy keeping their business operating. While best practice is to update all platforms, it’s much quicker for a user to open an app and for a business to update their Facebook, Instagram, X or TikTok platform with their latest news.

4. Means of Communication

They last thing business need is another platform to monitor. While this can be true, we don’t recommend turning your back on the more than 2.11 billion daily active users of Facebook. Nowadays social platforms have the ability to customize notification settings and set automated responses so not only is your inquirer is replied to in a timely manner, but those other users searching on your platform are also seeing your timely responses.

5. Branding/Consistency

Consistency is key. While most users will still seek information through search engine optimization like Google, they will also search social media both intentionally or while doom scrolling. Either way a user lands on your account, you’ll want your presence to be branded with the same look and feel as your website design (logo, brand colors, typography), print materials (business cards, sales sheets, direct mailers), any ad campaigns (social, digital/retargeting, print), possible outdoor signage (billboards, vehicle wraps, lawn signs). This will create brand credibility and trust in the mind of the user.

5. Free

“But this sounds like a lot of work.” The initial upfront effort to build and optimize social media platforms does cost a bit of sweet equity. Marketing firms can offer one-time social media build and optimization services to Delaware businesses to help with the heavy lifting. But once optimized, having a presence on Facebook, Instagram, X, TikTok, YouTube, LinkedIn and many more is free. There are zero monthly fees, aside from ad spends or premium subscriptions. The account can manage itself, aside from those customized notifications and the occasional manual monitoring.

The Meat & Potatoes

If you’re a small to medium business here in Delaware thinking you don’t have time for social media, statistics are proving that having a presence on social media should be climbing your priority list. It can be free if you decide to go it alone, or relatively cheap investment to have a platform professionally built and optimized for success. Additionally, it’s recommended to have a consistent presence of new posts being published to stay relevant for the algorithms to pump your content to your audience–a blog for another day.

If you’re a Delaware business, social media optimization and management is increasingly proving to be a fundamental building block for any modern business to stay in front of users.

OPEN UP THE WAVES OF COMMUNICATION. CONTACT CATALYST VISUALS TODAY!