No matter how much time you invest into your company’s website, if you don’t have a plan for optimizing website conversions, your efforts will be for nothing.
Your conversion rate is perhaps the single most important factor in the success of your business’s website. You can use the best website designers and multiple SEO techniques, but if your website can’t convert visitors into customers, then you’re just wasting your time. So here are some easy ways to increase website conversions that will get you seeing results right away.
1. Use action words
You will want to create a sense of urgency for your potential customers. A simple way to do this: use tangible action words in your web copy such as “call now,” “grab yours,” “reserve your spot,” or “get ready for” to inspire visitors to take action.
Pro Tip: Place pop-up modal windows on your homepage and landing pages.
2. Incorporate reviews and testimonials
Coming across as trustworthy to new clients can be challenging, put simply putting a few customer testimonials on your website can make a big difference. The idea is to stand apart from your competitors and to convince customers that they are making the right choice by patronizing your business.
3. Use the 75% rule
Your headlines are incredibly important to pique your customer’s interest and to increase website conversions. In fact, some copywriting and SEO experts will even suggest following the 75% rule, which means spending 75% of your time creating a buzz-worthy headline to capture the reader’s attention and get them to click!
4. Don’t forget landing pages
If you are investing in pay per click campaigns, make sure you dedicate specific landing pages to every keyword you are optimizing. Sending each visitor to your home page will discourage them from clicking around and exploring what you really have to offer. Potential customers should be able to find what they’re looking for with as few clicks as possible.
5. Invest time in your blog
About 57% of businesses have acquired a customer through their company blog. So invest time into creating quality content that supports the products and services you offer. These blogs should provide helpful information for potential customers, but they can also help support your search rankings.
6. Use a chat tool
If your customers need help figuring something out, chances are they will leave your website and not come back. So eliminate your ever-increasing bounce rate by putting a simple chat box in the corner of each web page — this will be a place where they can talk to you or a member of your team to answer questions. This “click-to-call” technique was one of the most popular web design trends to increase website conversions in 2016, and it’s still a highly effective strategy.
When you’re struggling to convert online traffic into real-life customers, you need a plan for optimizing your conversion rate. If you follow these tips and tricks, you will quickly increase your website conversions and more customers will be flying through your digital doors.