Marketing has become a complex organism which relies on varying advertising schemes and clever branding techniques. The plain and simple truth of it is that some businesses have lost sight of the value that lies in content marketing. In essence, marketing via content means creating worthwhile subject material related to your product or service (although not necessarily about it) and providing helpful solutions and messages to customers. So how does this form of marketing benefit your company?
Whether you market your content on your web page and use search engine optimization or you have a YouTube channel, relevant content creation can ultimately lead to more conversions over time. People respond positively towards useful, creative, and relevant content, and as you continuously deliver that your conversion rates will rise. It might take time to build that foundation, but it will pay out in the end.
More Web Traffic
If you’re posting your content on your website, then people will begin to visit your site to read it. This won’t happen overnight, but with SEO techniques and website optimization, you can get your page to rank higher for keywords related to your content. So, for instance, if you’re a marketing company, and you write a blog about keyword rankings, then someone who searches “what keywords do I rank for?” might see your page in the top results. Then, as more people visit your site for your content, you’ll begin to grow your client base.
The flip side to marketing is making sure people understand it’s for your brand. With content marketing, anything you post could be on your site or link directly back to it. You’re effectively creating worthwhile content that people enjoy while building brand awareness at the same time. It’s a win-win situation.
Of course, your content needs to continue to be relevant and, for lack of a better term, good. If executed efficiently, your business can benefit greatly. In fact, 57% of businesses have gained a new customer via their company blog. That’s over half of all businesses! It may seem like a lot of work, but it’s worth it in the end.
Need an experienced marketing team to help with your content marketing strategy? Call us today.