So you’ve created a great website. Now what? The next step is to create engaging content for all of your digital platforms and to keep creating it. There’s no cookie-cutter template for making content — it’s something you’ll make a few mistakes at for a while.
However, if you’re absolutely lost on how to go about content creation, here are a few steps to get you started.
Brainstorm a dozen or so ideas with your content creation team about things that pertain to your business. Remember, you want your content to be informative about the industry and engage your audience to take interest in your company and the services you provide. For instance, if you’re a shoemaker, then your content should be about shoes. Whether that’s types of shoes, health benefits of shoes, history of shoes, or even shoes in space, your content should ideally be about or related to your product. Once you’ve come up with a good-sized list of ideas, narrow down your focus and find the three or four that are the best. Don’t get rid of the other ideas, though, they can be reshaped later on. Out of those few you’ve picked, choose the one that you really think your audience would enjoy.
Even if you’re creating a blog that’s heavily casual and conversationally styled, you still want to have some facts or figures to help emphasize your point. It can be a simple fact that’s related to your piece, like this: An astounding 82% of consumers gather information about local small businesses using an internet search engine. That little fact props up your otherwise casually informative piece with hard facts, and it shows your audience you’ve invested time and energy into creating content.
Once you’ve figured out what you want to talk about with your audience and have done your research, you can begin thinking about things like format and structure. You can shoot a video, write a post, create an infographic, etc. You’ll also want to pay attention to things like search engine optimization tips, also known as SEO techniques, to ensure whatever type of content creation you choose is actually seen by an audience. Remember to keep posting and take care in what you post, bad content is a poor reflection of your business.
For help with your small business’ web design or SEO marketing, contact Catalyst Visuals today.