Responsive Web Design Best Practices for Small Businesses

  • AUTHOR: C@tViz_S3O
  • 03/09/2018
Responsive Web Design Best Practices for Small Businesses

web design companyIn today’s technology-fueled world, more and more people are using mobile devices to view websites. Because of this, it’s important for companies to have responsive websites. If a customer can’t properly view your website on their phone, they’re likely to move on to a different company. So to help you and your web design company understand how to use responsive web design to your benefit, this article is going to discuss a few responsive web design best practices.

Interactive Typography: Typography and other page aspects are often overlooked when it comes to responsive elements. When it comes to choosing typefaces, choices are going to be different depending on the device they’re being viewed on. A word that is large and jumps out on a desktop isn’t necessarily going to have the same effect on a smartphone. Because of this, titles and text should be put in aesthetically pleasing fonts and sizes for different devices, ensuring they are part of a mobile friendly website design.

Use of Grids: More and more companies are choosing to utilize a grid layout for their website — and it’s working. There are plenty of different types of grids, like 12-unit grids and grids that use the rule of thirds, that companies can choose from. It’s important to remember that page organization is key, especially when it’s being viewed on a small device. However, it’s equally as important to ensure your website isn’t boring either. By working with a skilled web design company, you can ensure your website will be both organized and aesthetically interesting.

Easy Navigation: While not all web design elements are going to change from device to device, navigational elements are one thing that should most definitely change. Mobile friendly websites should not include hyperlinks and drop down menus that are difficult to use on a smartphone. Seeing as how 61% of customers say if they get frustrated using a mobile unfriendly site they’ll abandon that site to visit a competitor instead, ease of use is crucial. An experienced web design company should know which elements of site navigation are right for desktops and which are right for mobile devices.

While web design elements should be responsive and change from device to device, it’s important to remember that consistency is key. You don’t want a potential customer to visit your website on a desktop and then see a completely different design style on their phone. This can be especially harmful to small businesses. So it’s important to remember that your site should be consistent across all platforms, but be able to adapt to changing devices.