If it’s been a bit since you’ve reworked your website or provided any updates, you’re likely due for an upgrade. It can be tempting to DIY your internet marketing and small business branding, but be careful; it’s very easy to make beginner mistakes if you don’t know the marketing industry terribly well. Here are a few things that marketing consultants will likely spot that you might overlook when redesigning your website.

• SEO and SEM: Unless you’ve taken time to specifically look into search engine optimization for your website, there’s a strong chance you’re not making the most of your online presence. Marketing consultants can help you establish a stronger digital presence through your online content; in fact, 72% of marketers say relevant content creation was the most effective SEO tactic. However, this can be difficult to do yourself due to the complicated nature of search engine algorithms. Having marketing consultants available to help with the content creation process can help you rank higher in search engine results.
• Visual appearances: You might have excellent content on your website, but marketing consultants will be the first to spot a poorly designed website and correct any layout errors. People tend to be incredibly visually-focused when searching online; if content isn’t presented in a visually pleasing way, they’re likely to click away. Marketing consultants can help you pick out an ideal color scheme and layout for your website that will keep users engaged for longer periods of time.
• Branding and image: Even if your website is well-designed and has great content, it still might not be the best website for your small business. You want your website to be an accurate reflection of your personal style and your brand; if it’s visually appealing but doesn’t look like you and your business, consumers might get mixed messages about your brand. Keeping your layout and design consistent with your brand’s message will help you stand out in the mind of your consumer as much as possible.

Looking for marketing consultants to help you improve your online presence and internet marketing campaigns? Catalyst Visuals focuses on internet marketing, including SEM and SEO, web design, small business marketing, and more. Contact Catalyst Visuals today for more information on how you can improve your online presence.