While it’s fairly difficult for most people to specifically point out what makes a website look good, you don’t have to be an expert in internet marketing to spot a bad website. Usually, they’ll look as if they were designed over a decade ago, and if you’re not careful, your website could be driving visitors away as a result. In fact, most judgments on website and business credibility are 75% based on the website’s overall appearance.

If you want to keep visitors on your site for longer and ensure your website’s look draws people in rather than pushing them away, here are a few tips that you may want to consider.

1. Choose colors wisely: While it can be tempting to choose your favorite colors for your website, or something “eye-catching” and loud, be careful about what colors you use for your website. Not only are colors closely associated with brand recognition, they can also make your website too busy-looking and visually overwhelming.
2. Focus on fonts: You might have some of the best content that Bing, Google, or Yahoo can find, but if your viewer clicks on your link and can’t read the content on your website, you have a problem. Make sure any fonts you use are clear and legible, otherwise any content creation you’re doing to build up your small business branding might go to waste.
3. Pick pictures carefully: Images can help add visual interest to your website, especially if your content includes highly technical information. Make use of helpful graphics to get your information across, but be careful; make sure any images you’re using are your own content, or are appropriately licensed for use on your website.
4. Easy-access information: A beautiful-looking website is a great start, but do you have all the necessary information visible? When a visitor comes to your website, you want to guarantee that they get all the necessary information easily, such as business address, important phone numbers, and more.

Looking for help on making your company’s website stand out among the competition? Catalyst Visuals can help you with your internet marketing needs, from web design to SEO and more. Contact Catalyst Visuals today to see how you can improve your digital marketing campaigns today.