The Top 3 Branding Mistakes to Avoid:
1. Failing to Plan: Why are you in business? Who is your target market? What differentiates your company from your top competitors? Your Brand should answer all of these questions. It represents who you are and what you do. Don’t rush this critical process and be sure to truly define your business and communicate a Brand Promise.
2. Inconsistent Communication: You must communicate your Brand correctly and consistently to ensure long term success. Here are some ideas to successfully communicate your Brand-
Create a tag line that communicates your Brand Promise. For example, Fed Ex promises ‘that packages get there overnight- guaranteed’.
Customize your social media (Facebook/You-Tube/Twitter/Blog).
Display your logo on uniforms, pens, folders, invoices and more! Be sure to have a Style Guide- use the right font, colors, size etc. on all of your marketing materials.
3. Discounting the Power of the Web: The web is a powerful Branding tool- your website and social media can help increase your customer service, generate new leads, create brand awareness and much more!
At Catalyst Visuals our Brand Promise is to make your Brand our top priority! Contact us today to learn how we can help grow your business! Click Here to learn more about brands we’ve created.