When marketing a new website, it is important to use search engine optimization (SEO) — especially local SEO — to promote your business. The goal is to gain business and new customers, so it is important to focus on many different aspects of website optimization like content creation and website design, so you can appeal to everyone. But, it is easy to make many mistakes when a small business owner is marketing a new website.
Here are some common SEO mistakes that you should be conscious of.
Not being mobile friendly
In this day and age, everyone from your five-year-old child to your grandmother has access to mobile technology, whether it be through a smartphone, tablet, or laptop computer. According to Pew Internet, over half — 58% — of people have researched a service or product online. This is especially important because more than half of all mobile phone users in the U.S. have a smartphone with Internet capabilities.
You do not want to miss out on all those potential customers by having a website that isn’t formatted for mobile use. In fact, experts believe that optimizing your website for mobile is one of the most beneficial things you can do you do to boost your SEO efficiency, especially locally.
Not Paying Attention to Links
Make sure that your social media strategy relates to SEO in that you incorporate back-links into whatever you are promoting. While it is great to strive for likes on different social media outlets, the links are what will get you rated on Google so focus on those.
Placing Your Content Somewhere Else
Many business owners believe that if they promote their goods and services somewhere besides their own website, it will draw many consumers to their page. You must be careful in doing this, as third party sites like Pintrest, Buzzfeed, and Huffington Post do not allow external links. The best place to advertise for yourself is your own company blog, and this has been proven successful for the 57% of business owners.
In order to make sure you are avoiding these mistakes, it is a good idea to invest in Internet marketing professionals, like the experts at Catalyst Visuals. Contact them today to get the professional web presence you need to be successful!