Nowadays, everybody is focused on small screens instead of their large ones — and it’s no wonder. Aside from the on-the-go web-surfing capabilities that phones offer, there’s also the convenience and just plain fun provided by apps. From applications that can house your credit card information to an app that will lead you to Pokemon characters in the real world, you’ll be hard-pressed to find someone who doesn’t have at least a few stored on their tablet or smartphone.
What does this mean for your small business? You may not need to offer your customers or clients a dedicated app, but at the very minimum you should have responsive web design and website optimization. In our world it is incredibly easy to find information at the click of a button, and if your website design is not mobile friendly, your customer will leave you in the dust. Here are five reasons why investing in website optimization is beneficial in the long run.
Search engine optimization, or SEO, is an attempt to boost your online visibility through utilizing specific keywords on your web page. You want to become a big fish in the big search engine pond, and optimizing your website for mobile use is one of the smartest moves you can make to boost your local SEO rankings.
Everyone has a a social media platform of some sort, and they are most likely checking their updates from a mobile phone. If you connect your social media posts to your website, that can result in even more traffic. Responsive web design will also help to leverage your social sharing posts.
No customer wants to click onto a website and then have to struggle to format it to their screen. The goal of website optimization is to provide a better experience for your customers, therefore increasing customer conversion and improving brand perception.
In the past, it was common for businesses to have one website for computers and one for mobile. But those days are gone! Utilizing one responsive website will not only make the entire experience easier for your customers, it will eliminate stress for you if your company can use one website over numerous screen sizes.
What the search engine giant says goes, right? Right! Google recommends responsive web design as an industry best practice, as this type of formatted website will make it easier for Google’s algorithms to crawl, index, and organize content.
So what are you waiting for? Go responsive with Catalyst Visuals today!