It is no secret that we are currently living in a digital age. Everyone, from your grandmother to your neighbor’s toddler, has some type of electronic device on them at all times, whether it be a tablet with games or a smartphone with emojis. Because of this phenomenon, it is incredibly important that you implement a mobile friendly website design for your business’s web page. Without it, you will be losing sales — and the trust of your clients. In fact, a full 61% of customers who visit a mobile unfriendly site are likely to get so frustrated that they will abandon that page, and go to a competitor.
Website optimization is key. Here are four reasons why any business owner absolutely must make their website mobile friendly.
1. Mobile users are changing pace
Today, mobile users want their information and they want it fast. They prefer easy-to-understand information, as the majority of their purchases are impulse purchases. This means that your website marketing services need to match exactly your visitor’s needs and behaviors when browsing your website for information. This can vary for different businesses, so it is important to discuss your needs with an experienced website designer.
2. Mobile is more popular
In total, mobile devices bring in the most traffic on the web. Some consumers even report using their smartphone and their desktop computers at the same time! So why bother with a website if it is not optimized for mobile? Your client will just find another website to visit and purchase from.
3. Better brand loyalty
Consumers are more likely to stay loyal to your brand if it has a mobile friendly website design. They will more likely return to your website if they had a satisfying mobile experience, and their positive experience will bring a higher rate of client referrals to family and friends.
4. Reduce your bounce rate
Above anything else, your goal is to reduce the number of potential clients who bounce over to another competitor’s website because they are frustrated with your site. It goes without saying that if your website isn’t optimized for mobile, your bounce rate will be extremely high, which represents a financial loss.
If you haven’t already done so, it’s time to invest in a mobile friendly website design. Looking to improve your website but do not know where to start? Call our professionals at Catalyst Visuals today for a consultation.
