For many businesses, a website is just as important as a brick and mortar location. After all, if it wasn’t for an online presence, most customers would never come through their doors! In fact, a full 82% of consumers report that they often use the Internet to find information about local small businesses.
The best way you can offer the best information about your business is through focusing on content marketing. Your blog is the one place in your entire website design that can offer a detailed look into your products and/or services. Unfortunately, there are quite a few mistakes business owners make when it comes to content creation. Here are some important dos and don’ts to keep in mind of the next time you write and edit your blogs.
Do: Understand your audience
Think about your audience and write to who is going to read your blog. For example, if your business provides services to experts in your industry, you shouldn’t write a blog that is aimed at beginners. In order to figure out who to write for, ask yourself “Who is my intended audience?” and “Who do I want to read my blog?”
Don’t: Stuff keywords into content
As tempting as it may be, stay away from keyword stuffing. While incorporating optimized keywords is one of the best SEO techniques you can utilize, too many in a single blog post can make your blogs unreadable. Even worse, it can cause Google to flag your content as spam. You want to have your blogs read as organically as possible, so if it sounds awkward when you’re writing it, remove it all together.
Do: Stick to a schedule
Your readers want to know what they can expect from you, so create a content marketing schedule to let your readers know what you’ve planned. It is entirely up to you when to post, whether it be every day, bi-weekly, or once a month.
Don’t: Write what your competitors are writing
You want to give your customers a fresh perspective! So while it’s okay to get some topic ideas from competitors, make sure you put your own spin on your blogs.
Simply follow these rules to create the best content possible and to get customers knocking on your door in no time! If you’re still searching for ways on how to improve website performance, don’t hesitate to reach out. Our SEO experts are always ready to help.