As a business owner or manager, it’s essential that you invest in the right services to ensure your company shows up in Internet searches. This is especially true seeing as how 82% of consumers utilize the Internet to learn about local businesses. SEO services can significantly improve your chances of being seen by consumers online. But there are a lot of SEO misconceptions that business owners believe that actually end up hurting their business. So let’s take a look at the truth behind a few common SEO misconceptions.
Good content is enough on its own. One of the biggest mistakes companies make is not investing in SEO services at all because they think having content is all they need. Unfortunately, that is not the case. It’s important to remember that SEO and content creation go together — one cannot work without the other. You can have some really awesome content but without the right SEO practices, no one is going to see it. So focus instead on content marketing, which utilizes both SEO services and good content together.
The more pages, the better. Along with making content creation their only priority, businesses also often make the mistake of thinking their website will rank better if they have more pages. But having too many pages can actually harm your rankings. Instead, it’s important to have a few high-quality pages that provide consumers with the information they need. When it comes to having pages on a website, consider quality over quantity.
Mobile optimization isn’t necessary. Nowadays, if you don’t have a mobile friendly website design, your website might as well not exist. More and more consumers are using mobile devices for Internet searches. So if your site isn’t optimized for mobile use, there’s a good chance that consumers will end up going to a competitor’s site instead. Google also considers optimizing for mobile as a ranking factor, so make sure your site is easy to use on both mobile devices and desktop computers.
SEO is something that can be very difficult to understand, especially because SEO practices are always evolving. But if you keep these few factors in mind when you’re investing in SEO services, your site is sure to be performing better in no time.
