serp results

As a small business owner your SERP results matter. Your SERP results are very important to the success of your business. This internet marketing term is something you should recognize. Where you rank on the Search Engine Results Page (SERP) can help make or break your business.

Delaware marketing consultants can help you use SERP to your advantage. Learning more about the importance of ranking well on SERP will help you to understand why it is important to have a professional in your corner.

What is the Big Deal About SERP Ranking?

When a user does a search for a service or product online the search engine will return possible matches for what they are looking for. Then the user will click the link and navigate to that business. The thing is 95% of users never go beyond the first page of the search engine results page.

That means if your business is not located on page one of the SERP, your audience will never be introduced to your business via the web. Not only are 95% of consumers not going beyond the first page of results but 81% are only clicking on the top three links.

Getting your business on that first page of results as close to the top as possible is vital to the success of search engine marketing, and your overall business. Did you know that 4 out of 5 consumers are using search engines to find local businesses? If they cannot find your business because of poor SERP results that is a lot of lost business.

How Do You Fix This?

If you are tired of losing business to your competitors because your target audience cannot find your business than it is time to do something about it. The first step is to get Delaware marketing consultants on your team.

Successful marketing happens in layers. It is a full-time commitment to really establish your brand presence online and to develop a loyal audience. It is also a full-time commitment to getting the search engines to take notice of your business and start returning it as a choice on the first page for users.

Going it on your own is not the best option for something that is so important. The right marketing specialists can take care of it for you so that you are free to focus on your core business responsibilities. Don’t risk losing any more potential leads, get the support you need today to grow your business.

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