When you’re just starting up your small business, one of the most difficult things to know how to tackle is your small business branding. Branding your small business correctly could be the difference between a successful marketing campaign or a business that folds in a year or so. When branding your company, be sure to focus on the following elements; these are some of the most important areas of your business that customers will pay attention to when learning about your company.
The first thing any customer is going to notice about your business, even before they learn what your company does, is your company’s name and logo. Selecting the right name for your business impacts how memorable your company is compared to your competition, and having the right visuals to pair with that can help you secure your business’s name in your customer’s memory.
For small businesses in particular, having a strong identity and personality associated with your brand can be a game-changer. Many customers choosing small businesses do so because of the local, community sense associated with these businesses. Try to define your company’s values early on so you have a more defined direction for what you want to use to appeal to customers.
Finally, you’re only going to succeed in branding your company if people can find information about you. Having a strong online presence is key; this can be accomplished through social media, SEO, and more. As many as 53% of marketers cite blog content creation as their number one inbound marketing priority, so be sure to keep up with your online content creation if you want to appear in search engine results on sites like Google, Bing, Yahoo, and more.
Branding your company can be a challenge as a small business, especially if you don’t necessarily have a background in marketing to begin with. Luckily, working with a digital marketing agency that has plenty of experience with small businesses like yours can help. For more information on small business branding or to help set up an online presence for your company, contact Catalyst Visuals today.