If you are looking to improve your visibility online, one of the best SEO tools available is to use content marketing. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable and relevant blog posts, videos, infographics, and more in order to attract potential customers.

This SEO marketing technique can be incredibly beneficial for any business, especially considering that 57% of enterprises have acquired a customer through their company blog. Plus, adding unique localized page content on a routine basis is a good way to rank highly within Google’s search algorithms.

But if you have already implemented content marketing, and it is not generating results, it is important to figure out where you went wrong. In order to prevent your marketing strategies from backfiring, here are four content marketing mistakes to avoid.

1. Having no strategy

You can’t troubleshoot your content strategy if you didn’t have one to begin with. It is no secret that you need a marketing strategy in order to be successful, but some content marketers simply hit “Publish” and wait for leads to generate themselves.
Here are a few SEO tips that will help you with this goal:
1. Determine your key performance indicators to identify what is important to you. This includes page views, shares, traffic, and conversions.
2. Know to change your strategy over time to accommodate your changing goals.
3. If you work with a digital marketing company, make sure your needs match their capabilities.

2. You get what you pay for

Do not skimp on your marketing, as you truly do get what you pay for. Having a healthy marketing budget will allow you to see results quicker, and while this form of marketing can seem expensive, your return on investment will be large if it is done correctly. Plus, even a modest digital marketing campaign is far, far cheaper than print or TV advertising.

3. You are not promoting your content

It is important to realize that you cannot just publish your content and wait for your customers to come. You must strategically promote your content in order for it to be successful. This can be done via social media sharing, email newsletters, and pitching your story to others in the industry. Remember, promoting is more than half the work in content creation.

4. Your content is not quality

You want to write content that is engaging and easy to read. Additionally, you will want to provide information that will be relevant to your clients. Copying and pasting someone else’s blog posts will make your brand look less reputable, and cause your clients to bring their business elsewhere.

So if you are starting to dabble in the world of content marketing, make sure to stay away from these mistakes at all costs!