Blog Your Way to Greatness: 3 Tips to Get Started With Content Creation

  • AUTHOR: C@tViz_S3O
  • 01/13/2017
Blog Your Way to Greatness: 3 Tips to Get Started With Content Creation

content creationHaving a company blog on your website is one of the non-optional SEO marketing strategies. Not only can ongoing and timely blogging be a great way for a small businesses to boost their customer interaction, but it’s necessary to improve local SEO campaigns and rank highly within Google’s search algorithms.

However, there is more to blogging than simply explaining what your business does to new customers. In order to have successful content marketing, it is crucial to have fantastic content creation. It sounds simple, but great content is not always easy to come up with. To help get you started, here are some content creation tips and tricks that will help you write the blog to end all blogs.

Start as a beginner
First and foremost, you want to create content that is suitable to your readers. Since you do not know the level of knowledge of the readers, it is important you start off by assuming they are beginners. This way you can give a simple refresher to experts and a nice intro to those new to the industry. Plus, when you start with the basics, you can easily become more in depth over time.

No single format
Change things up! No one wants to read a blog that seems repetitive, looks the same, and focuses on different details of one particular topic — think benefits of X, advantages of investing in X, or why X company can benefit in investing in X. Always change up your formatting and experiment with different styles from post to post.

Blog with a purpose
Too many business bloggers make the mistake of writing their blog like marketing copy. While advertorial writing is okay from time to time, successful bloggers make their content informative first. Look at other industry website and see what other bloggers are talking about.

Focus on perspective
At the end of the day, what do you want your customer to get from reading your blog? Do you want them to invest in your service, buy an item on the site, or to learn more about your up and coming brand? Make sure to be clear and concise when writing in order to make sure your reader walks away with exactly what you wanted them to know. Remember, your goal is to provide answers to the questions the reader will be asking, before they ask them!

Great content creation is one of the best SEO tools to help boost your visibility online. Follow these tips and tricks and you soon will be writing high quality, informative blogs like an SEO pro.