The year is a little more than halfway over by now, which means it might be time for you to take another look at your marketing goals for the year. While most marketing strategies and plans will last you through the entire year, SEO and digital marketing are frequently changing fields that require constant attention in order to make the most of them. If you need to give your small business marketing an upgrade to put you on the radar of Yahoo, Bing, Google, and other major search engines, check out these top SEO trends.
First impressions are important for keeping visitors on your website, but even just the color choices can make the difference when it comes to engaging your users. Studies show that colors increase web recognition by 80%. Currently, more minimalist looks are ideal for websites – simple graphics and easy-to-read text make it as easy as possible for your visitors to browse your website and read your content.
Artificial intelligence is growing more advanced every month, and nowadays more people are using voice identification and artificial intelligence to search for what they need. Many users bypass search engines like Google, Yahoo, and Bing entirely by relying on technologies like Siri and Alexa. When working on your internet marketing, be sure to keep these new search methods in mind so people can find your content and website more easily.
The internet now has more types of content than it ever has before, and while plenty of people are still looking exclusively for written content, there’s a larger section searching for images, video, and more. Try diversifying your content to draw in a wider demographic of internet users and bring them specifically to your website over your competitor’s.
Not all internet users are looking for universal content or materials that can apply to a wider audience. Many need local results in order to address their current issues or needs. Don’t ignore your geographically-targeted keywords as you update your website and social media strategy.
Staying on top of all the ongoing social media and digital marketing trends can be a real challenge, especially when you’ve got your own small business needs to tackle separate from marketing. For more information or for help with your search engine marketing, contact Catalyst Visuals today.