When you’re just starting up your small business, one of the most difficult things to know how to tackle is your small business branding. Branding your small business correctly could be the difference between a successful marketing campaign or a business that folds in a year or so. When branding your company, be sure to […]
Pro Secrets For Branding Your Small Business Read More »
When you’re running a small business, figuring out how to market yourself can be a challenge. Many small businesses don’t have the money to spend on fancy small business branding plans or resources, and struggle to find a way to get their brand name out there. In the process, these growing companies tend to make
4 Small Business Branding Mistakes To Avoid Read More »
If it’s been a bit since you’ve reworked your website or provided any updates, you’re likely due for an upgrade. It can be tempting to DIY your internet marketing and small business branding, but be careful; it’s very easy to make beginner mistakes if you don’t know the marketing industry terribly well. Here are a
What A Marketing Consultant Might See That You Won’t Read More »
So you’ve created a great website. Now what? The next step is to create engaging content for all of your digital platforms and to keep creating it. There’s no cookie-cutter template for making content — it’s something you’ll make a few mistakes at for a while. However, if you’re absolutely lost on how to go
For many businesses, a website is just as important as a brick and mortar location. After all, if it wasn’t for an online presence, most customers would never come through their doors! In fact, a full 82% of consumers report that they often use the Internet to find information about local small businesses. The best
The Dos and Don’ts of Content Marketing: A Beginner’s Guide Read More »
What’s an Infographic: The mantra “Content is King” continues into 2014 encouraging Organizations to transform employees into mini journalists and to raise the bar on their graphics as well. The role of the graphic now is to bring the content to life using words, pictures, graphs and more. Internet readers have short attention spans and
What’s an Infographic? Read More »
The Top 3 Branding Mistakes to Avoid: 1. Failing to Plan: Why are you in business? Who is your target market? What differentiates your company from your top competitors? Your Brand should answer all of these questions. It represents who you are and what you do. Don’t rush this critical process and be sure to
What Are the Top 3 Branding Mistakes You Should Avoid Read More »
