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If it’s been a bit since you’ve reworked your website or provided any updates, you’re likely due for an upgrade. It can be tempting to DIY your internet marketing and small business branding, but be careful; it’s very easy to make beginner mistakes if you don’t know the marketing industry terribly well. Here are a […]

While it’s fairly difficult for most people to specifically point out what makes a website look good, you don’t have to be an expert in internet marketing to spot a bad website. Usually, they’ll look as if they were designed over a decade ago, and if you’re not careful, your website could be driving visitors

If you want to keep your customers on your website, you need to make a strong first impression. You have roughly 10 seconds to leave an impression and tell consumers what they’ll get out of your company. After that, and sometimes even sooner, they’ll click away from your website. If you want to step up

There was a time when your company’s products and services was the only thing that mattered. If you offered a good product, you succeeded. Now, you could have the best product in the world, but if you don’t have a positive brand associated with your business or a successful digital strategy, you could fail and

When companies contemplate important questions like how to improve website performance, boost website SEO, or increase website conversions, it often comes down to the content that’s posted on the site. This is especially true when it comes to company blogs, seeing as how 57% of businesses have gained a new customer because of their blog.

With global mobile traffic accounting for about 10% of the total internet traffic, search engines, particularly Google, are taking steps to make the internet more mobile-friendly. One factor that is contributing to this effort is mobile indexing. Mobile indexing basically means that mobile-optimized sites are now the first thing Google includes in its index. But

Marketing has become a complex organism which relies on varying advertising schemes and clever branding techniques. The plain and simple truth of it is that some businesses have lost sight of the value that lies in content marketing. In essence, marketing via content means creating worthwhile subject material related to your product or service (although

So you’ve created a great website. Now what? The next step is to create engaging content for all of your digital platforms and to keep creating it. There’s no cookie-cutter template for making content — it’s something you’ll make a few mistakes at for a while. However, if you’re absolutely lost on how to go