SEM, SEO, CEO . . . what are all of these anyway? Well, hopefully you know what a CEO is. But let’s talk about SEM and SEO. What exactly do these mysterious 3 letter combos entail? And how do they impact your business? SEO stands for search engine optimization. It is a ranking algorithm Google […]
If you aren’t top 5 – you aren’t seen. Google searches for Local Business Read More »
If you’ve noticed your website traffic is down lately, there could be a few reasons behind it. While understanding patterns in internet use can be complicated, there’s one thing that can make sure internet users consistently visit your site: consistent content. Creating content on a regular basis can help improve your internet marketing strategy and
Website Traffic Down? Consistent Content Can Help Read More »
Marketing yourself as a small business can be tough. With so much on your plate, managing your small business marketing can be just one more hat you have to wear, and it becomes even more frustrating if you don’t know what you’re doing. If you’ve been struggling to really lock down your small business branding
How To Succeed In Small Business Marketing Without Really Trying Read More »
When you’re running a small business, figuring out how to market yourself can be a challenge. Many small businesses don’t have the money to spend on fancy small business branding plans or resources, and struggle to find a way to get their brand name out there. In the process, these growing companies tend to make
4 Small Business Branding Mistakes To Avoid Read More »
If it’s been a bit since you’ve reworked your website or provided any updates, you’re likely due for an upgrade. It can be tempting to DIY your internet marketing and small business branding, but be careful; it’s very easy to make beginner mistakes if you don’t know the marketing industry terribly well. Here are a
What A Marketing Consultant Might See That You Won’t Read More »
While it’s fairly difficult for most people to specifically point out what makes a website look good, you don’t have to be an expert in internet marketing to spot a bad website. Usually, they’ll look as if they were designed over a decade ago, and if you’re not careful, your website could be driving visitors
How The Look Of Your Website Might Be Driving Visitors Away Read More »
If you want to keep your customers on your website, you need to make a strong first impression. You have roughly 10 seconds to leave an impression and tell consumers what they’ll get out of your company. After that, and sometimes even sooner, they’ll click away from your website. If you want to step up
SEO 101: Basic Tips For Internet Marketing Read More »
There was a time when your company’s products and services was the only thing that mattered. If you offered a good product, you succeeded. Now, you could have the best product in the world, but if you don’t have a positive brand associated with your business or a successful digital strategy, you could fail and
4 Great Tips to Help Your Business Standout Across the Digital Landscape Read More »
As a business owner or manager, it’s essential that you invest in the right services to ensure your company shows up in Internet searches. This is especially true seeing as how 82% of consumers utilize the Internet to learn about local businesses. SEO services can significantly improve your chances of being seen by consumers online.
3 Misconceptions About SEO That Could Be Harming Your Business Read More »
When companies contemplate important questions like how to improve website performance, boost website SEO, or increase website conversions, it often comes down to the content that’s posted on the site. This is especially true when it comes to company blogs, seeing as how 57% of businesses have gained a new customer because of their blog.
Which Matters More in Content Creation, Quality or Quantity? Read More »
