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Online video marketing is now a must if businesses want to have effective communications with the majority of their target consumers. Studies have shown that text advertising is easily beaten by video clips showing and demonstrating any information that consumers should know and understand. With billions of video advertising being produced monthly, it is a […]

Below are 5 small business website tips to help you stand out in a crowded room: web design delaware 1. Write engaging content on and off your website. You are the expert and you should share your knowledge by writing quality content with end-user value. Be less concerned about the quality of your writing and

The Top 3 Branding Mistakes to Avoid: 1. Failing to Plan: Why are you in business? Who is your target market? What differentiates your company from your top competitors? Your Brand should answer all of these questions. It represents who you are and what you do. Don’t rush this critical process and be sure to

Having a CMS (Content Management System): If you’ve been exploring the possibility of having a web site built or redesigning your current site, chances are you heard the term “CMS” thrown around a lot. Often times, the client just smiles and nods as the developer blurts out all of these fun acronyms. So what in

Have you ever wished that your company could pay a low monthly hosting fee, and have the ability to make changes to your website’s content WHENEVER YOU WANT? That’s right…you can update text, images, even create contact forms and photo galleries. All you need is internet access and you can update your website anytime, from

Keeping a Consistent Brand, On and Off the Web I’ll try to skip the obvious fact that YOU NEED TO USE THE SAME LOGO / LOGO-TYPE ON ALL OF YOUR PRINT & WEB MATERIALS! Sure, you may have a style guide that your designer created for your company (Oh, you don’t have one of these?