SEM, SEO, CEO . . . what are all of these anyway? Well, hopefully you know what a CEO is. But let’s talk about SEM and SEO. What exactly do these mysterious 3 letter combos entail? And how do they impact your business? SEO stands for search engine optimization. It is a ranking algorithm Google

If you’ve noticed your website traffic is down lately, there could be a few reasons behind it. While understanding patterns in internet use can be complicated, there’s one thing that can make sure internet users consistently visit your site: consistent content. Creating content on a regular basis can help improve your internet marketing strategy and

If it’s been a bit since you’ve reworked your website or provided any updates, you’re likely due for an upgrade. It can be tempting to DIY your internet marketing and small business branding, but be careful; it’s very easy to make beginner mistakes if you don’t know the marketing industry terribly well. Here are a

While it’s fairly difficult for most people to specifically point out what makes a website look good, you don’t have to be an expert in internet marketing to spot a bad website. Usually, they’ll look as if they were designed over a decade ago, and if you’re not careful, your website could be driving visitors

If you want to keep your customers on your website, you need to make a strong first impression. You have roughly 10 seconds to leave an impression and tell consumers what they’ll get out of your company. After that, and sometimes even sooner, they’ll click away from your website. If you want to step up

There was a time when your company’s products and services was the only thing that mattered. If you offered a good product, you succeeded. Now, you could have the best product in the world, but if you don’t have a positive brand associated with your business or a successful digital strategy, you could fail and