If you want to keep your customers on your website, you need to make a strong first impression. You have roughly 10 seconds to leave an impression and tell consumers what they’ll get out of your company. After that, and sometimes even sooner, they’ll click away from your website. If you want to step up […]

There was a time when your company’s products and services was the only thing that mattered. If you offered a good product, you succeeded. Now, you could have the best product in the world, but if you don’t have a positive brand associated with your business or a successful digital strategy, you could fail and

When companies contemplate important questions like how to improve website performance, boost website SEO, or increase website conversions, it often comes down to the content that’s posted on the site. This is especially true when it comes to company blogs, seeing as how 57% of businesses have gained a new customer because of their blog.

With global mobile traffic accounting for about 10% of the total internet traffic, search engines, particularly Google, are taking steps to make the internet more mobile-friendly. One factor that is contributing to this effort is mobile indexing. Mobile indexing basically means that mobile-optimized sites are now the first thing Google includes in its index. But

Marketing has become a complex organism which relies on varying advertising schemes and clever branding techniques. The plain and simple truth of it is that some businesses have lost sight of the value that lies in content marketing. In essence, marketing via content means creating worthwhile subject material related to your product or service (although